I AM MX is a campaign that aims to tackle gender equality and show empathy towards the 0.4 % non-binary gendered population.
The campaign is compiled of a website, poster campaign and social media, for our prototype of a gender neutral passport. In the sample the section sex is labelled Mx, these prototypes were made using Indesign, photoshop, foiling technique and binding.
Some of the posters from the campaign:
Ninotchka Rai: Photography
Yumi Saito: Website designer
Soleil Redwood: Photography, designer
Vincent Torodov: Team leader, designer
Gabriele Bartolio: Team leader, designer
Sofya Bronnikova: Social media